When it comes to SEO, there is no one-size-fits-all strategy. Hence, a reputable and honest SEO company will take the time to understand your business model, revenue objectives, and timelines and make appropriate strategy recommendations. Any SEO pricing will be based on the strategy, how much work is involved to achieve the keyword ranking objectives and revenue goals.

Google recommends staying away from SEO companies that promise page one rankings or guarantee 1st place SERP positions. This is not possible, simply because search engines constantly change their algorithms on how websites are ranked in organic search results. 

If a company tells you they have a “Secret Sauce” or “Magic Formula”, be very careful. There is absolutely no “Secret Sauce”. The only legitimate document on Search Engine Optimization, the “Search Engine Optimization Starter Guide”, is published by Google and is available to the public. If you are serious about SEO, you MUST take the time to read it. The main takeaway from Google’s SEO guide is to create websites that offer great user experience and content that is compelling and worthy of sharing with others. Among the 200+ ranking factors, content, website speed, structure, and quality inbound links are the key.

Almost all SEO experts agree that quality backlinks or inbound links to your website are perhaps one of the most important factors in helping achieve page one Google rankings. Because of its importance to the success of SEO, many SEO agencies resort to unethical link building techniques to increase the number of backlinks to a website. This includes acquiring links from fake websites, private blog networks, or websites they control. While these may lead to an increase in ranking in the short run, such practices are against Google’s terms and conditions and will lead to a website being banned from the search engines.

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